
Natural gummy vitamins, supplements may cure ‘pill fatigue’
Two Israeli companies bring innovative formulations to the fast-growing, $9.5b functional gummy market.
Elana Shap has an MA degree in International Journalism from City University, London. She has covered a wide range of subjects for print and digital outlets in Israel and abroad including The Jerusalem Post, Jerusalem Report, The Forward and Aish.com. Food and fashion are her passions and she is always on the lookout for a new trend or interesting find to write about. Elana was born in South Africa and has lived in Israel since 1991.

Two Israeli companies bring innovative formulations to the fast-growing, $9.5b functional gummy market.

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