Directors Vania Heymann and Gal Muggia picked up an MTV visual effects award for Coldplay’s music video Up&Up at the VMA’s, at New York’s Madison Square Garden on Sunday night.
Congratulations @Coldplay! "Up&Up" music video has won the Best Visual Effects category at the 2016 #VMAs! #UpAndUp pic.twitter.com/WrixL4zSYf
— Coldplay Philippines (@ColdplayPHL) August 29, 2016
Called “one of the best videos people have made,” by lead vocalist, Chris Martin, the Israeli-led VFX team saw their composite video beat out clips from Adele, Zayn, The Weeknd and FKA Twigs in the Visual Effects category.
In addition to Muggia and Heymann, Bezalel Academy of Art and Design-trained illustrator Maya Ish-Shalom, sound designer Shlomi Attias, Tel Aviv designer Tom Melnick, REO from Tel Aviv, and Israeli visual effects artists from Real Motion — an animation, visual effects and interactive media studio based in New York City and Tel Aviv – also took part in creating Up&Up‘s mesmerizing montage video clip.
The video was released in May and has since been viewed 75 million times on YouTube.
A behind-the-scenes YouTube video shows how it was made.