In first, Israeli lingerie brand shoots campaign in UAE
The models and crew began their workday in Dubai’s half desert road at 5am at a temperature of 104°F.
Naama Barak is a writer at ISRAEL21c. A PhD student at the Hebrew University of Jerusalem, she loves all things history and politics. Food and fashion come a close second. Prior to joining ISRAEL21c, Naama worked for Israel’s leading English-language dailies and cutting-edge startups.
The models and crew began their workday in Dubai’s half desert road at 5am at a temperature of 104°F.
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