
Inverted iceberg-shaped tower rises on Tel Aviv skyline
Acclaimed Israeli architect-designer Ron Arad’s new ToHa office tower in Tel Aviv becomes gradually wider as it reaches its full 29-story height.

Acclaimed Israeli architect-designer Ron Arad’s new ToHa office tower in Tel Aviv becomes gradually wider as it reaches its full 29-story height.

Known for his iconic furniture designs and large-scale public projects, London-based Israeli architect Ron Arad reflects on his first Tel Aviv exhibition.

Ron Arad designed ‘Genius: 100 Visions of the Future,’ the Canadian Friends of the Hebrew University’s commemoration of Albert Einstein.