
Why toymakers Kinder and LEGO are looking to Israel for ideas
Bezalel Academy of Art and Design Jerusalem partners with major toymakers to create new designs that could hit the market next year.

Bezalel Academy of Art and Design Jerusalem partners with major toymakers to create new designs that could hit the market next year.

Gal Gadot, Netta Barzilai, Shiri Maimon, Shari Arison among the 30 women portrayed in plastic portraits, each containing more than 4,500 LEGO bricks.

Israeli physicists are about to make your building-block models that much more amazing.

‘Do the most idiotic thing in the most complicated technological way. If your project can become a product, you’re not admitted to GeekCon.’

Ranan Lachman stopped spending big bucks for construction toys and started Pley, an online rental service of LEGO. An Israeli R&D center may follow.

A 26-year-old Israeli is teaching children advanced skills through guided play with toy building bricks. Now he’s been named entrepreneur of the year by an international organization.