Scientists unlock secret of flowers’ fragrance gene
Study on petunias yields discovery that offers potential applications for breeding more resilient and pollinator-friendly crops.
Study on petunias yields discovery that offers potential applications for breeding more resilient and pollinator-friendly crops.
A company that set out to bring Smell-O-Vision back to the movies pivots its pungent focus to the fragrance counter.
Without any billboards or fanfare, an Israeli perfume brand now has stores all over Europe, including France, the scent capital of the world.
Scent is often the most ignored sense, but Israeli luxury hotels and upscale retailers are now harnessing it to create an experience that will linger with visitors long after they leave.
Want to add a whiff of the beach to your vacation pics on social media? Thanks to research at the Weizmann Institute, this may be possible soon.
Sniffing ourselves helps us make sure we don’t smell bad and gives us a sense of self, Weizmann Institute study shows.
The sniff response not only predicted who would regain consciousness, it also predicted with high accuracy who would survive for at least three years.
SmellTracker, developed in Israel, is an online platform that enables self-monitoring of smell for detecting early signs of Covid-19.
Israeli researchers demonstrate that administering a memory-evoking smell during sleep bolsters memory processes in the brain.
A new startup aims to replace car air fresheners with a high-tech gadget that can not only combat bad smells, but also keep drivers alert, and even reduce stress and aggression.
Israeli scientists discover that altered perception of smells plays a role in an autistic person’s difficulty interpreting nonverbal communication.
People sniff their hands twice as much after a handshake, according to Weizmann Institute study.