
The US guru of sneaker culture is stepping into Israel
Footwear product and branding expert Udi Avshalom has strong Israeli roots and dreams of making world peace through sneakers.

Footwear product and branding expert Udi Avshalom has strong Israeli roots and dreams of making world peace through sneakers.

Shoe designer Kobi Levi’s creations are absolutely fantastical, and he promises they’re actually pretty wearable, too.

In days gone by, shoes for the spring holiday season weren’t fun or colorful. It took decades to transform Israel’s staid footwear market into the innovative and creative industry it is today.