Traditional industries get a sexy innovation makeover
Practical Innovation dreams up trendy products to add a culture of innovation in sectors such as printing, hardware, automotive and plastic.
Practical Innovation dreams up trendy products to add a culture of innovation in sectors such as printing, hardware, automotive and plastic.
Ido Tamir left a lucrative high-tech career to take over Ptora from his father, turning a tiny family farm business into one of Israel’s premium olive oil lines.
In Israel, toiling away in dusty groves or inspecting huge barrels of wine has never just been a man’s job.
It’s not by chance that Israel ranks as one of the healthiest countries – we embrace the Mediterranean diet and grow the superfoods that fuel it.
Healthful oil pressed from the fruit of olive trees flows out of the groves of small farms from the northern Golan to the southern Negev.
Take along some bubble wrap and head into the ‘super’ to accomplish all your gift shopping in one easy and very Israeli locale.
‘Italians use olive oil today because Roman soldiers brought trees with them from this land, back to their capital centuries ago.’
At Rish Lakish, olive picking is still done by hand unlike at most commercial olive groves.
With the olive harvest underway, Israel’s boutique olive-oil producers and small-scale olive-oil presses are open for a peek behind the scenes.
The modern olive-oil industry in Israel is fairly young, but producers are seeing brilliant results and rising recognition.